• International Sales or Business Development Manager traveling to a country you are not familiar with,
  • Purchasing Manager visiting suppliers’ facilities in a zone you do not know well,
  • Project or Task Manager, managing teams made of executives based in several countries,
  • VP with international responsibilities such as production, supply chain, quality, R&D …
  • General Manager, Director of Operations, President or CEO, with P&L responsibilities and foreign reporting lines,
  • Board Director or upper management VP with a foreign boss or shareholders,
  • Get things done swiftly, smoothly and efficiently,
  • Minimize costs and maximize margins,
  • Build up competitive advantages and beat your competitors,
  • Truly adjust to foreign customers, suppliers, colleagues and partners, and not rely on superficial and simplistic etiquette recipes,
  • Find and press the right buttons to motivate teams or bond with partners,
  • Establish and maintain confidence based on proper communication and attitude,
  • Anticipate and address issues before they blow up,
  • Avoid management crisis and business deadlocks,

The practical guide BUSINESS CULTURES ACROSS THE WORLD provides you with:

A short and quick reading for each zone or country, focused on what you need to know, without obscure concepts hard to grasp,

The social and economic background that is enough to take a step back and understand the key features of each country or zone,

How twelve dimensions of business (time, trust, bond…) combine and impact management and trade in the various business cultures.

Takeaways to get things done effectively :

  • What does that mean ?

  • Which button to press ?

  • Handling negotiation

  • Business meetings

  • Women in business

  • Things to avoid